25th October 2017 - Klood Academy, Carina House, Sunrise Park
We have a very special MK HUG lined up for you this month, with not one, but two reasons you simply cannot miss it.
First up, we will be hosting a livestream catch-up of INBOUND 2017 before the MK HUG begins, with Jeff Russo, HubSpot's Director of Product Marketing, covering all of the product updates that were launched at this year's event in Boston.
This is unmissable for any HubSpot users that didn't make it over to the US last month.
Secondly, we've got two guest speakers from HubSpot Dublin for the MK HUG event itself: Rachel Ahearne (Principle Channel Consultant) and Keith Cosgrave (Channel Account Manager).
Tickets for this fantastic evening of insight and networking will run out fast, so register now to avoid disappointment.
We are offering tickets for each of these events separately. You can find the links to each below the itinerary.
16:30 - 17:00 Arrival for INBOUND Catch-up - drinks and networking
17:00 - 18:00 INBOUND Catch-up Live, with Jeff Russo, HubSpot's Director of Product Marketing
17:30 - 18:00 Arrival for MK HUG - drinks and networking
18:00 Welcome & Introduction — Trevor Nicholls
Session 1 Planning Content Strategy with Pillar & Cluster Content — Rachel Ahearne, Principal Channel Consultant at HubSpot, Dublin
The biggest evolution in search in the past year, is search engines coming in line with the way humans think and speak.
Search Engines now do an excellent job of understanding the intent and the context behind a search query, even without the searcher explicitly stating what they are looking for.
We will look at how to plan, validate, and execute an efficient SEO-based content strategy based on these developments, using Hubspot’s recently launched Content Strategy tool.
Session 2 Sales & Marketing Alignment, Driving Better Conversions with Inbound Selling — Keith Cosgrave, Channel Account Manager at HubSpot, Dublin
A legacy sales process is centered around the way salespeople sell, instead of how people buy. Today's buyer holds all the power, to operate as an effective salesperson you need to adopt a more innovate approach to your sales process.
We will take a look at how sales teams can leverage marketing alignment to improve their sales process and sell in a more inbound manner leading to better conversions.
Session 3 TBC — Trevor Nicholls, Head of Inbound at Klood Digital
Head Of Inbound Marketing
Trevor is the HUG leader for the Milton Keynes area and is responsible for organising the event. Trevor's role within Klood is to drive the inbound marketing efforts of the agency as well as to advise on the inbound strategies for the clients. Trevor is a HubSpot expert, certified in all aspects of the platform and methodology, and is one of a handful of people that have been selected to be HubSpot accredited trainers.
Principal Channel Consultant at HubSpot, Dublin
Helping HubSpot Partner Agencies and customers across EMEA to reach their marketing and business goals. I deliver strategic consulting to clients, which allows them to fully leverage the HubSpot platform and see long term sustained marketing success.
Over 8 years of in-house marketing and agency experience prior to joining HubSpot in 2015. With a journalism and Public Relations background, content is in my blood! Experience with FMCG, B2B and working within highly regulated industries.
Channel Account Manager at HubSpot, Dublin
An inbound marketing and sales consultant working with businesses who are passionate about growth. I help businesses assess their current marketing and sales strategies, identify potential gaps and/or challenges and evaluate potential digital marketing and sales solutions.
10+ years experience working in a sales and account management capacity, helping businesses drive revenue growth, improving internal sales processes, building successful sales teams and ensuring sales teams are working closely with marketing and wider business units for the overall business growth goals.