19th July 2017 - Klood Academy, Carina House, Sunrise Park
We've got a great evening lined up for you at the MKHUG. Here's the agenda:
17:30 - 18:00 Arrival - drinks and networking
18:00 Welcome & Introduction — Trevor Nicholls
Session 1 The Importance of a CRM in the Sales Process — Trevor Nicholls, Head of Inbound at Klood Digital
In this must-see seminar, Trevor will look at how utilising an effective customer relationship management (CRM) system is essential to the modern sales process.
Trevor will also provide a demo of the HubSpot CRM, a free — and incredibly powerful — tool for inbound marketers and sales people.
Session 2 Key Metrics to Determine the Success of Your Inbound Marketing Strategy — Syeda Ferdush, Digital Account Manager at Klood Digital
To ensure your inbound marketing strategy is effective you need to know how to identify its success. In this talk, Syeda will talk you through some of the key metrics you need to be looking at.
Session 3 The Death of a Car Salesman — Stephen Whitton, Director at SSW Associates
During this entertaining and enlightening talk Stephen (himself an ex car dealer) will compare and contrast the rapidly changing customer journey against traditional sales processes and give observations as to how a business needs to adapt and change in order to keep up!
Stephen is now a speaker, presenter, trainer and radio broadcaster, helping companies to create and implement strategies for continued success.
Head Of Inbound Marketing
Trevor is the HUG leader for the Milton Keynes area and is responsible for organising the event. Trevor's role within Klood is to drive the inbound marketing efforts of the agency as well as to advise on the inbound strategies for the clients. Trevor is a HubSpot expert, certified in all aspects of the platform and methodology, and is one of a handful of people that have been selected to be HubSpot accredited trainers.
Digital Account Manager
Syeda has been in the digital marketing industry for a number of years, and has experience in a broad range of marketing specialisms. In recent years Syeda has been focusing on inbound marketing, while she is passionate about enhancing customer relationships and improving businesses through online marketing.
Director, SSW Associates
Stephen is now a speaker, presenter, trainer and radio broadcaster, taking his extensive experience from a commercial world plus his passion for people, communication and change and helping companies to create and implement strategies for continued success.